Alfa Romeo CEO’s ‘passion for brand’ could be key to reviving its fortunes

April 24, 2021

To fix Alfa Romeo, PSA veteran Jean-Philippe Imparato must tackle slumping sales, a shrunken lineup and unprofitable selling practices. He also plans to infuse his new leadership team with his passion for the storied sports-car marque.

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Alfa Romeo CEO’s ‘passion for brand’ could be key to reviving its fortunes

Previous PostMusk to host NBC’s ‘Saturday Night Live’ on May 8

Next PostMarket recovery helps Autoliv double net income in Q1

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