Spiraling incentives nearly wiped out Mazda’s operating profit in the latest quarter, as the company spent more to sell more. Volume and market share are growing. But it comes at a big price, with U.S. spiffs nearly double their level a year ago.
Spiraling incentives nearly wiped out Mazda’s operating profit in the latest quarter, as the company spent more to sell more. Volume and market share are growing. But it comes at a big price, with U.S. spiffs nearly double their level a year ago.